Visit the Hiremaster Booth (67072) in the West Wing at MATS

By Al Muskewitz

As the country and its truckers continue to come out of the COVID-19 pandemic and the demand for drivers resumes, Hiremaster is poised to meet the need by enhancing its position as the innovative leader of digital hiring solutions in the industry.

One of the biggest signs of the industry’s rally is the return of the Mid-America Trucking Show later this month and in anticipation of unprecedented growth, Hiremaster is planning its largest presence in the show’s history.

The Oxford, Ala.-based digital media leader is sending its largest contingent of personnel to service the largest booth space it has ever commanded at the Louisville, Ky., show.

“We’re going to have a big presence at the show,” Hiremaster founder and owner Kenny Wright said. “We’re looking forward to getting out there and meeting with our clients, meeting potential new clients and, most importantly, the drivers.

“When you add up everything – there hasn’t been a show in a couple years, the demand is high – we just feel this is a great time to connect with drivers and our clients and potential clients in a way that we haven’t been able to in the past.

“We want to have a big impact. We want to let our clients know that we’re there to help and we want to connect to the drivers and introduce our new products to them and they can take it from there.”

The company’s presence starts with an 800-square-foot island exhibit space in the show’s recruiting wing (West Wing Booth 67072) that doubles the size of any of its previous MATS booths. Nearly two dozen of the company’s sales professionals and support staff will be on hand to greet clients and drivers, also double the previous complement.

Within the exhibition space there will be drawings for cash and prizes, novelties for all, touch screen kiosks for drivers looking to land a new job and opportunities to meet with Candace Rivers of Fits Possible Trucking for tips and insights on driver health and wellness. The last time Hiremaster participated at MATS it introduced Johnny-5, a self-propelled conferencing portal that was extremely popular with all those who encountered it on the exhibition floor.

“If the slowdown has taught us anything, it’s that we recognize what we’re capable of,” Hiremaster vice president of marketing and branding Natasha Hammack said. “Having a big presence at this show is allowing us to reintroduce ourselves to the industry and let everyone know that we’re so much more than just a job board. We have the capabilities to do any and all things trucking digital recruiting related.

“And we want the drivers to recognize us and view us as a go-to for their needs as well. We really want to get into the minds and headspace of the drivers so they know they can come to us for their needs.”

Hiremaster also plans to formally launch its new Truckr app, an interactive mobile platform that allows drivers to share information and reviews on everything from truck stops and weigh stations, parking availability, food, gear, road conditions, companies and other things trucking. It also provides streaming for movies for in-cab entertainment.

Because of COVID-19 protocols, MATS has been off the calendar the past two years. It returns this year March 24-26 with the promise of being bigger and better than ever, a sentiment that fits right in line with Hiremaster’s growth.

“COVID’s been a blessing and a curse,” Wright said. “It’s given us the time to … rebuild Hiremaster, making it faster, more efficient and producing better results.

“We did a great job before, but we can’t rest on our laurels and be complacent. We always have to continue to reinvest. When it comes to tech in the recruiting industry I kind of see this as Hiremaster 2.0. We’re integrating A.I. at a scale we just never contemplated and we’ve been able to increase our ability to connect the right drivers with the right company.”